Lady McAdden, like so many charities across the UK, has been hugely impacted by the cancellation of thousands of fundraising events due to coronavirus (COVID-19).
In response, the organisers of the biggest mass participation sports events across the country have come together to create a new campaign to raise vital funds to help our fundraising and save the UK’s charities.
The campaign, The 2.6 Challenge, will launch on Sunday 26 April – what should have been the date of the 40th edition of the London Marathon, the world’s biggest one-day annual fundraising event, which raised £66.4 million for charities in 2019.
From Sunday 26 April, we’re asking you to dream up an activity based around the numbers 2.6 or 26 and fundraise by creating a 2.6 Challenge fundraising page or donating to Lady McAdden directly through our website on paypal giving, or on Virgin Money Giving or JustGiving and choosing to support Lady McAdden Breast Screening Trust
The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing.
“This is a fantastic opportunity for you to support Lady McAdden in a really fun, unique way that enables people to still get outside” said Operations Director – Liz Storey
“These times are unprecedented and because we rely completely on donations and fundraising, we need your help now more than ever and The 2.6 Challenge is something you can get involved with at home along with with the rest of the country.”
The 2.6 Challenge can be anything that works for you. The challenge website has some imaginative ideas of how to do this link here
All you need to do is dream up an activity based around the numbers 2.6 or 26 that suits your skills and complete it on Sunday April 26 – when the 40th London Marathon would have taken place.
This could be something as simple as pledging to run or ride 2.6 miles as your daily exercise, holding the plank for 2.6 minutes, to gardening for 26 minutes.
“For many of the UK’s charities, the day of the London Marathon is the biggest fundraising day of the year,” said Hugh Brasher, Co-Chair of MSO and Event Director of London Marathon Events. “One of the founding pillars of the London Marathon was ‘to show how the family of mankind can be united’. We hope that The 2.6 Challenge, which starts on the day our 40th Race should have taken place, will embody that spirit and inspire people, families and communities to fundraise for their chosen charity to help Save the UK’s Charities. Right now, our vulnerable members of society need the help of charities more than ever before. We are asking everyone to create a 2.6 Challenge of their own and raise funds or pledge a donation.”
The mass-participation event organisers behind The 2.6 Challenge are: Human Race, parkrun, The Great Run Company, Run 4 Wales, Grounded Events, London Landmarks, Virgin Sport, Limelight Sports, Threshold Sports, Running High and London Marathon Events. The design and website has been created by Studio Republic and the social media campaign by LiveWire Sport. Both agencies are working pro bono.
The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Let’s Do This, Virgin Money Giving and JustGiving.
For more information on The 2.6 Challenge, visit twopointsixchallenge.co.uk